Mark kramer is a leading researcher, writer, speaker and consultant on strategies for social impact he is best known as the co-author of seminal articles on creating shared value, collective impact, and catalytic philanthropy together with professor michael porter, mark co-founded fsg, a 160-person global consulting firm with offices in the us, europe and asia. By michael e porter and mark r kramer the prevailing approaches to csr are so disconnected from business as to obscure many of the greatest opportunities for companies to benefit society. Written by michael e porter, a leading authority on competitive strategy and head of the institute for strategy and competitiveness at harvard business school, and mark r kramer, kennedy school. Strategy & society the link between competitive advantage and corporate social responsibility michael eporter mark rkramer harvard business review december 2006 presented by yusuf öç this preview has intentionally blurred sections.
Michael e porter and mark r kramer (december 2006) strategy and society: the link between competitive advantage and corporate social responsibility. Michael eugene porter (born may 23, 1947) is an american academic known for his theories on economics, business strategy, and social causes he is the bishop william lawrence university professor at harvard business school, and he was one of the founders of the consulting firm the monitor group (now part of deloitte) and fsg, a social impact consultancy. Zusammenfassung die grundidee des „shared value“-konzeptes (gemeinsamer mehrwert für unternehmen und gesellschaft) liegt in der annahme, dass die wettbewerbsfähigkeit eines unternehmens und der wohlstand der gesellschaft, in der das unternehmen tätig ist, miteinander in wechselwirkung stehen. Apply now for this innovative strategy program, developed and led by hbs faculty chair michael e porter, along with mark r kramer this program brings together senior business leaders to examine strategies for addressing society's challenges through profitable shared value business models.
“creating shared value”, by michael e porter and mark r kramer conceived by michael porter, professor at harvard busi-ness school, where he directs the institute for strategy and competitiveness, in col-laboration with mark kramer, senior fellow of the csr initiative at harvard’s john f. Philanthropy beyond charity and corporate responsibility, creating shared value is a new framework based on michael porter’s ideas about competitive strategy shared value creation focuses on identifying and expanding the connections between societal and economic progress by michael e porter & mark r kramer. Strategy & society - the link between competitive advantage and corporate social responsibility 2006 by michael e porter and mark r kramerpdf. Essay on “creating shared value”, by michael e porter and mark r kramer the following is an essay of the article “creating shared value” by michael e porter and mark r kramer the purpose of this article is about recreating capitalism. The authors, michael e porter and mark r kramer, are csr stars in their own right porter is a leading authority on competitive strategy and head of the institute for strategy and.
In this article, michael porter and mark kramer propose a fundamentally new way to look at the relationship between business and society that does not treat corporate growth and social welfare as. Innovation and growth by michael e porter and mark r kramer this article is provided to you courtesy of hbp any additional printing, copying, or posting is considered a portant efforts to create shared value by reconceiv-ing the intersection between society and corporate this perspective has also shaped the strategies of firms. Michael e porter and mark r kramer andrew crane’s critique of creating shared value 1 acknowledges the wide and positive reception our article has received, but at the same time contends.
Hbr s potlight strategy & society the link between competitive advantage and corporate so cial responsibility by michael e porter and mark r kramer. Strategy and society: the link between competitive advantage and corporate social responsibility by michael e porter and mark r kramer governments, activists, and the media have become adept at holding companies to account for the social consequences of. By michael e porter and mark r kramer doug fraser hbr spotlight making a real difference g the link between competitive advantage and corporate social responsibility strategysociety& y e l m a g c y a n b l a c k the fact is, the prevailing approaches to csr are so strategy and society. A report by the harvard business school (strategy & society by michael eporter and mark r kramer 2007) highlights the value to the employer and employee of supporting parents in the workplace.
For a more complete discussion of the importance of competitive context and the diamond model, see michael e porter and mark r kramer, “the competitive advantage of corporate philanthropy,”hbr december 2002. The article “creating shared value“, written by michael e porter and mark r kramer and published in the “harvard business review“ in january 2011 deals with the idea of innovating the purpose of a corporation and their relationship to the government and social environment in order to. Strategy & society: the link between competitive advantage and corporate social responsibility this article, which was the winner of the mckinsey award for the best harvard business review article in 2006 , also served a key role in the evolution of the shared value concept.